Always bringing you pro-level makeup, the most expert formulas, and highest-grade pigments and making them accessible for everyone.

Our brand was born, with love, in LA - the land of makeup, makeovers - where everyone can make it.

Compassion for living beings is at the core of our brand, which is why we are certified by PETA as cruelty-free.

Texture? Lines? Actual skin? We all got them. We believe in showing makeup looks that can actually be achieved IRL.